KSI has publicly admitted that he went through a rough time on YouTube as his uploads failed to consistently reach 1 million views. The British creator, whose real name is JJ Olatunji, said the struggle became apparent in the second half of 2025, when his numbers fell well below fans’ expectations. KSI, once one of the platform’s biggest stars, explained that the drop in views has made him question his standing on YouTube, even as his profile off the platform continues to grow.The comments came amid a conversation sparked by leaked analysis shared online that showed KSI earned about $100,000 a month working on YouTube. While many viewed these as strong earnings, KSI said the numbers sparked criticism, with people calling him “broken” According to the creator’s standards. He admitted that there was some truth to the jokes, at least in terms of how they played on YouTube, and said he felt like he had “Falled off” Then decided to take the platform seriously again.
KSI reflects on his decline ahead of belated comeback on YouTube
KSI explained that June 2025 was a turning point when he realized he needed to refocus on YouTube. Before that, he said his content, which included videos “It didn’t even hit a million views.” For a creator who helped shape the early days of British YouTube with his FIFA content and later found success with The Sidemen, the decline is unacceptable. He describes himself as “washed” During that period, he admitted that his efforts and output were not as good as they should be.Despite this setback, KSI never completely disappeared from YouTube. With the rise of music, new brands like Prime and Lunchly, and traditional TV shows like Britain’s Got Talent, KSI continues to upload content across all its channels. However, he realized that having too much to do could adversely affect his progress.Since reinvestment in mid-2025, performance has gradually improved. This is so because the average number of views on his videos on his main KSI channel has crossed the 1 million mark. Still, his other channel, called KSI+, is still slightly below that number, suggesting the artist is still working toward a comeback.KSI’s sincerity resonated with many fans, giving YouTube veterans an unprecedented look at the difficulties of maintaining their influence. His words underscore the need for YouTube celebrities to remain relevant in terms of volume, experience and the ephemeral nature of success on the platform, even for its earliest pioneers.

