With 2026 fifa world cup Starting this week, Coors Light is launching a new limited-edition product that might just be the ultimate watch party accessory.
What is Coors Light Tallboy?
The beer brand debuted the Tallerboy on Tuesday, June 9, a taller beer can designed to hold and cool three full cans of Coors Light at the same time. USA Today. This is the latest installment of the Coors Light football campaign. world cup.
Earlier this summer, the brand also launched “The Cooors Call” Activity Featuring legendary Argentinian football announcer Andres Canto and his iconic “GOOOOAL” cheer.
“Tallerboy is everything ‘The Cooors Call’ stands for in a physical form,” Matt Carpenter, vice president of marketing for Coors Light, said in a press release.
The Tallerboy is available exclusively at shop.coorslight.com for $30 and will drop again on June 11 and June 18, while supplies last.
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Miller Lite is also involved
Coors Light isn’t the only Molson Coors brand celebrating the World Cup. According to USA Today, Miller Lite recently launched the Miller Time MVP game ball, a football that is 50 percent larger than a standard soccer ball, holds up to 12 Miller Lite cans, comes with a display stand, and is reloadable.
The limited-edition ball is priced at $19.75, reflecting the year Miller Lite was created: 1975. It has been on sale online through multiple channels starting on May 20th and will be available again on June 3rd.
“This summer is a big time for football fans and beer fans alike,” Courtney Benedict, vice president of marketing for the Miller Lite family of brands, said in a press release. “As America’s original light ale, Miller Lite was created for moments like this. Matchball is our way of celebrating and rewarding the fans who bring tradition and unparalleled energy to every watch party…and a football for a 12-pack? That’s so much fun!”
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When does the World Cup start?
The game has begun. The first game kicks off on Thursday, June 11th. Mexico South Africa plays at the Mexico City Stadium and South Korea plays the Czech Republic at the Guadalajara Stadium. Team USA vs. Paraguay Los Angeles Friday, June 12, Stadium.
