president Donald Trump replaced Kristi Noem with oklahoma state senator Markwayne Mullin As Secretary of the Department of Homeland Security. Trump made the announcement in a Truth Society post, following months of controversy including the shootings of Renee Nicole Goode and Alex Pretty in Minneapolis. The president announced that the change will take effect on March 31.
Noem will take over The role of special envoys For the Western Hemisphere. “I am pleased to announce that Markwayne Mullin, the highly respected United States Senator from the great state of Oklahoma, will become Secretary of the United States Department of Homeland Security (DHS). I thank Christie for her service at ‘DHS,'” Trump wrote.
Meanwhile, Bloomberg reported that the president was unhappy with Noem’s answers during a congressional hearing. He was reportedly unhappy with her telling lawmakers that he had signed on to an ad campaign worth about $200 million in which she urged immigrants to self-deport, the publication said, citing a person familiar with the matter. Trump told Reuters he knew nothing about the campaign.
Now, with news of Noem’s firing, those ads are starting to resurface.
Kristi Noem ad resurfaces: Watch
One person who shared the ad wrote: “Kristi Noem works for the Department of Homeland Security. This is a TV ad of her riding a horse, shot at Mount Rushmore five months ago in a campaign that cost over $200 million.”
The ad features Noem on a horse in cowboy attire, interspersed with visuals of Trump. Noem preached to the audience about the American dream and way of life, telling them that the opportunities are limitless for those who choose to enter the United States legally. The ad then issued a warning to those trying to enter the United States illegally, with Noem promising consequences.
Noem himself announced the event back in February 2025.
“Tonight, I am announcing a multi-million dollar national and international advertising campaign warning illegal immigrants to leave our country immediately or face deportation and the inability to return to the United States. This is a strong warning to criminal illegal immigrants not to come to the United States. If they do, they will be hunted down and deported,” she wrote.
Noem also added, “Thank you to Donald Trump for protecting our border and putting America first.”
professional public Report On March 4, The Strategy Group said a Noem-related company secretly received funds from a $220 million Department of Homeland Security advertising contract.
