Timothée Chalamet unexpectedly posted the first teaser for adidas’ upcoming 2026 FIFA World Cup campaign on Instagram, instantly sending football and film fans into a frenzy after revealing a collaboration that blends football, music and some of Hollywood’s biggest stars.The trailer arrives without any long rollout or gradual build-up, with Chalamet simply posting a brief film reel alongside the title: “TMRW/My SOCC – Football Dreams Come True!! @adidas.” Earlier, he also retweeted an Adidas video on his Instagram Story featuring jerseys associated with several stars involved in the campaign, quietly hinting at the crossover before the main trailer was released.Within minutes, social media users were comparing the trailer to an “Avengers-style” crossover in football after seeing appearances from football players and cultural figures from different generations.
adidas trailer in 2026 The 2018 World Cup brings together a host of footballers, former stars and cultural figures, including eight-time Ballon d’Or winner Jude Bellingham, Inter Miami forward, Real Madrid and England midfielder Lamine Yamar, Spanish teenage winger Trinity Rodman of Barcelona, U.S. Women’s National Team forward Zinedine Zidane, former France and Real Madrid midfielder David Beckham, former England captain and Paris Saint-Germain winger Ousmane Dembélé and Bad Bunny.The event also includes Barcelona and Spain midfielder Pedri, Brazil international and Barcelona forward Rafinha, Germany playmaker Florian Wirtz, Mexico forward Santiago Jimenez, Ballon d’Or winner Barcelona midfielder Aitana Bonmati and former Juventus and Italy striker Alessandro Del Piero. The trailer itself has a fast-moving, almost chaotic energy, with Chalamet appearing to play a role in assembling a soccer “dream team” while weaving through different scenes featuring stars from the sport. An early exchange between Chalamet and Bad Bunny immediately went viral, with the actor saying: “What do I know about football? Nothing. I know football, Benito, football.”
Fans were quick to note the similarities between the campaign’s style and the strong aesthetic of Chalamet’s recent film, Marty Supreme. The trailer uses fast editing, crowded urban settings, stylized lighting, and aggressive pacing, which some viewers have compared to the Josh Safdie-style filmmaking associated with the project. Throughout the trailer, Chalamet seems to fit right into this vibe, carrying the same restless and obsessive energy as his “Marty Mauser” character in the movie.Scenes throughout the trailer show Chalamet moving throughout the campaign almost like a scout putting together a football superteam, with Bad Bunny serving as a local guide in several scenes. Chalamet says at one point that the “local team” hasn’t lost since 1996, before the trailer quickly cuts between different conversations and a street football setting involving Bad Bunny, Lionel Messi and several other stars appearing in the campaign.A clip from the trailer places Zidane and Alessandro Del Piero in a South American-style street football scene, while David Beckham appears alone in early 2000s-inspired style. Another scene shows Chalamet driving with Lamine Yamar sitting in the back along with other players. At that moment, Chalamet turned and said: “Everyone is locked in! Just like Lamin,” before Yamal nodded.
The campaign is part of Adidas’ wider promotion for the 2026 World Cup, which will be held in the United States, Canada and Mexico from June 11 to July 19. This World Cup will also be the first with 48 teams participating, making it the largest in the history of the tournament. Chalamet first confirmed his involvement in the campaign during an interview with France Internationale in February, although few expected the eventual rollout to involve such a large crossover between football and entertainment culture. The actor, who is understood to be a fan of France’s Saint-Etienne, sparked rumors earlier this year after he carried the official 2026 World Cup ball at a softball match. Adidas appears to be heavily committed to expanding football’s place in mainstream entertainment, using Hollywood stars and musicians as well as elite athletes to promote the game beyond traditional sports audiences. Reaction to the trailer has been overwhelmingly positive online, with many fans praising the “purely cinematic” feel of the clip and the large cast involved.A full video of the event is expected to be released tomorrow, after Chalamet teased the launch on Instagram with the caption “TMRW.”
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