Bashun Joshi As chairman of Prasar Bharati, he fills a critical vacancy at the public broadcaster which has been without a full-time head since December.
Josh is currently the Chairman of the Central Board of Film Certification and has decades of experience in advertising, film, literature and public communications.
His appointment comes amid a rapid shift by the national broadcaster to digital platforms and changing audience preferences.
Union Information and Broadcasting Minister Ashwini Vaishnaw described Joshi as a “rare creative spirit” and expressed confidence that his leadership will inject “new energy, deeper purpose and fresh creative voices” into the organization.
The post has been vacant since the resignation of former IAS officer Navneet Kumar Sehgal in December last year.
Josh is an award-winning lyricist and advertising professional who has led large-scale global campaigns and served as CEO of McCann Worldgroup India and Chairman of Asia Pacific. His tenure at the film certification body, which began in 2017, has been described by officials as a “balanced approach” between creative expression and regulatory oversight.
