New Delhi: Three-time champions Kolkata Knight Riders (KKR) have unveiled their new jersey ahead of the IPL 2026 season.Venky Mysore, CEO, Knight Riders Sports, said at the jersey launch: “The Lines of Legacy captures the essence of KKR’s storied history and celebrates the franchise’s journey over the years. Each line represents a pivotal moment of brilliance, reflecting the energy and spirit that intertwine to form our identity. We are proud of this tradition we have built and hope to carry it into the upcoming season while creating more memories for our fans to cherish. “
Commenting on the campaign created around the new jersey, Binda Dey, Chief Marketing Officer, Knight Riders Sports said, “Through our ‘Kya Line Hai?’ campaign starring actor Rajat Bedi and comedian Anirban Dasgupta, among other popular creators from Kolkata, we hope to bring the idea of ’Line of Heritage’ to life and celebrate the iconic moments that have defined KKR’s journey. The campaign invites fans to be a part of the story as we enter the new season.” By partnering with local influencers and creators in Kolkata, we are bringing the franchise’s legacy to fans in a fun and authentic way. “KKR has lifted the trophy thrice in 2012, 2014 and 2024.
