London-based technology company Nothing has launched its first flagship retail store in India, choosing Bangalore as the location. The store was inaugurated by CEO Carl Pei and co-founder and India president Akis Evangelidis, marking a new phase in the company’s business in India.
Store design and layout
The 5,032-square-foot store sells products from Nothing and its sub-brand CMF, as well as official merchandise and apparel. The company is positioning the space as more than just a retail store. It aims to provide visitors with one-stop direct access to equipment, product demonstrations and community-focused events.
The design draws from industrial workspaces and assembly lines. The interior features exposed concrete, aluminum, steel and glass. The layout makes structural elements visible and places products on open displays. The company said it took this approach to reflect its emphasis on transparency in design and operations.
“Opening our first flagship store is a major milestone for Nothing, cementing our position as one of the fastest growing smartphone brands in India. Rather than just establishing a transaction point, we intentionally did not want to build a traditional retail store. Instead, we designed the space to offer our customers a unique, immersive experience. We aim to build understanding, trust and lasting relationships with our community. The Indian market places a high value on hands-on engagement and design-led thinking and this store will be our platform to inspire curiosity, clearly tell our brand story and create a hub for future launches, collaborations and community-focused experiences,” he said.
In-store experience and location details
The Bengaluru branch also has a studio area where content creators can shoot unboxing and product videos. The company introduced customized, location-specific products that are only available in that store. Visitors can also see interactive installations such as vending machines, a pinch doll game and conveyor belt-style product displays. Designated community areas will host gatherings and informal meetings.
The store is located at 660/1, 100 Feet Road, Indiranagar and is open daily from 11:00 am to 9:00 pm.
Following the opening of a store in Soho, London, Nothing has further expanded its global retail presence with plans to open stores in New York and Tokyo. The launch of the product in India comes at a time when the company is witnessing steady growth in the smartphone market in the country, according to recent market research reports.
