Braden Peters, better known online as Clavular, made his loudest move yet in New York City last week. The 20-year-old Internet personality rose from the looksmaxxing forum Looksmax.org to walk in fashion shows, meet with major media and live-stream to thousands of viewers almost every second. Just days ago, he was arrested in Scottsdale, Arizona. Prosecutors later dropped the case, saying there was “no reasonable prospect of conviction,” according to the Maricopa County Prosecutor’s Office. Then he flew directly to Manhattan.Collarbone is known for his pursuit of extreme self-improvement and shocking on-air moments. He calls himself “the community’s lab rat.” In New York, this online character enters the real world. What follows is chaotic, tense, and impossible to ignore.
Braden Peters is also known for the “Clavicle Walk,” from Looksmax.org Elena Velez manhattan runway
Before he became famous, Brayden Peters said his childhood in Hoboken, New Jersey, was normal. “There’s not a lot of difference between five-year-olds,” he said. His father was in business. His mother used to compete in bodybuilding competitions. The family traveled, skied, and spent the summer in Cape Cod, Massachusetts.That changed when he started focusing on fitness and appearance. He watched bodybuilding videos, joined forums, and eventually became one of the most active users on Looksmax.org. The site centers around “looksmaxxing,” a trend in which most young men try to improve their faces and bodies to improve their chances of dating. Some people insist on beauty and fitness. Others talk about dangerous steps, such as extreme diets or unapproved drugs.Peters said he tried several methods shared online. He has spoken openly about using anabolic steroids and peptides. One drug he mentioned, trenbolone, has not yet been approved for use in humans. He also discussed using other medications to promote hair growth and control appetite. Sacred Heart University subsequently expelled him after steroids were reportedly found in his dorm room.Still, his online following continues to grow. He is known for his live broadcasts filled with bold comments and arguments. In December 2024, he appeared on a program with The Daily Telegraph’s Michael Knowles and said he would choose political candidates based on appearance. “I’m going to vote for Gavin Newsom in 2028 because he looks better,” he said during that appearance.In Manhattan, the same shocking style was on display backstage at designer Elena Velez’s show. Models wore eye-catching outfits inspired by artificial intelligence and body transformation. Peters joked about the fittings and hairstyling, but admitted he wanted a viral edit. “I’m here just to edit TikTok,” he said.By the end of the night, he had hit the runway, attended the after-party, and was once again trending online. Some people think of it as performance art. Others see dangers in the extreme advice he shares. It’s obvious: Collarbone isn’t just a forum user anymore. He has stepped into the mainstream spotlight and people are paying close attention.
