Spiritual leader Sadhguru on Friday urged business leaders to ensure that ‘Made in Bharat’ becomes synonymous with quality, saying a strong national brand is not only good for companies but also for every citizen.Addressing over 100 brand managers, business owners and C-suite executives at the Brand ‘Insights’ program at Isha Foundation Center in Coimbatore, Sadhguru said: “You have to ensure that ‘Made in Bharat’ means it is the best. You have to build such brands. We have to ensure that nation branding is built because when nation branding is built, every citizen’s brand, not just businesses, every citizen’s brand will be better.”The three-day leadership course runs from February 27 to March 1 and is designed for branding and marketing professionals.Highlighting India’s rising global recognition, Sadhguru said, “Many of you travel abroad. Have you noticed that in the last five to eight years, suddenly you show your Indian passport and people look at you with more respect than they did ten years ago? That’s brand building. India has consciously built its brand. That’s good. Is that enough? No. They have to make the brand bigger.” If Bharat’s brand is established to a certain level, then doors will easily open for all other brands. That will definitely happen. “He also spoke about brand building in the context of yoga, saying: “Branding is part of the influence… Well, yoga is a great example of that – by its very nature, the amazing power it has on people and the efficacy of how it works. Literally everyone in the world should be involved. But the brand image has been poor for a long time! We’re trying to change the brand image that I’ve been accused of in various ways. Because something has such high potency and has such a huge impact on human life, most people don’t even know what it is.“Launched in 2023 and now in its sixth edition, the Brand INSIGHT program focuses on brand strategy, positioning and creative excellence through workshops and case studies. This edition is driven by industry professionals.
