A viral claim is making the rounds online that social media influencers are paid Erica Kirk and Turning Point America’s Smear Conservative Podcast Candace Owens. Prior to this, Owens released her promised explosive series about the late TPUSA founder, Charlie KirkAssassinated while attending an event at Utah Valley University on September 10, 2025.
Owens previewed a series called Charlie’s Bride, which promises to star Erica Kirk. It’s worth noting that Kirk’s widow has been subject to public scrutiny and speculation since she took over as TPUSA CEO. Unconfirmed social media profiles made multiple accusations about her past and early relationships.
Owens also criticized Kirk on several occasions, including questioning her alibi before her husband was assassinated. However, despite all the hints and speculation, Owens did not provide any concrete evidence against Kirk. Now, many of her supporters claim influencers were paid to launch a massive smear campaign against Owens, leading to an online feud.
Candace Owens smear campaign? All about claims
Several profiles on X claimed there was a coordinated smear campaign against Owens and appeared to point to Erica Kirk and TPUSA as being behind it.
“This morning I said that Candace Owens was under a coordinated attack for her investigation into Erika Kirk. Now a leaked TPUSA email confirms this, laying out the smear campaign and even writing talking points. They were told to call her “evil” and “evil.” At this point, clowns like Dan Bongino are parroting the words verbatim. These people are too stupid to think for themselves, and they need Erika Kirk. Kirk) does it for them” an account on X. wrote.
other additional “They did slander Candace Owens, and they directed right-wing influencers to call her a ‘devil.’ None of this ‘hate’ is natural or real. You don’t hate Zionists enough.”
Another wrote “The smear campaign against Candace Owens is far from true! The real question is who is paying them?”. They shared a list of influencers who allegedly “paid” to smear Owens, calling her a “demon,” among other things.
Fact-checking Candace Owens-Erica Kirk claims
While there are claims of a smear campaign against Owens circulating online, the allegations against TPUSA and Erica Kirk do not appear to be true. The email shared claiming to indicate their involvement was fact-checked by artificial intelligence chatbot Grok and found to be fake.
“No, this email is not real – it is fabricated troll bait… TPUSA has released zero statements. The feud between Owens and Erica Kirk is real and intense, but this memo is carefully crafted disinformation. Please verify before sharing,” Grok wrote.
Grok fact-checked the list of alleged influencers it shared, explain “No, not confirmed. The table accurately labels real posts from February 24th to 25th, with people like Benshapiro (“RealCandaceO Is evil”), catturd2 (“pure evil…a demon from the depths of hell”) and other influencers have used much the same scathing language to criticize Owens. But there is zero evidence that they were paid or received “the memo.” This is a backlash to her new “Charlie’s Bride” series, which examines Erica Kirk (Charlie Kirk’s widow) and TPUSA’s investigation into his assassination — which many conservatives believe Milo Yiannopoulos used in a conspiracy, but this has not been proven.
Meanwhile, Kirk’s supporters on X claimed it was Owens who was spreading a smear campaign against the late political activist’s wife.
