The digital news industry has delayed for far too long a troubling conversation: how to sustainably fund credible journalism in an environment accustomed to providing content for free. While the scope of the business has expanded rapidly, the revenue model has struggled to keep pace. Advertising, once considered the backbone of digital media, is no longer sufficient on its own to meet the depth and diversity demands of journalism.For years, audiences have been trained to believe that online news should be free. The value behind reported stories, fieldwork, verifications, legal examinations and investigations is rarely explained. The result is what many in the industry now call the “free content illusion.”At the same time, revenue sources became fragmented. Digital advertising is no longer as impactful as it once was. This economic reckoning forces editorial and management teams to face difficult trade-offs. Cutting costs often means cutting depth, investigative capabilities and diversity of voices. Scale without sustainability brings diminishing returns. The challenge is not only to find new revenue models, but also to reestablish a fair exchange of value between journalism and its audiences with clarity and transparency.If journalism wants to function as a public service, someone has to fund that service.These trends will be discussed in detail at the Digital News Publishers Association (DNPA) Conclave 2026 in New Delhi on February 26. This year’s theme is ‘New World News Order: Rewriting the Playbook for a Resilient Digital Future’, highlighting how Indian media is seeking a balance between impact, purpose and ownership.Digital News Publishers Association is the leading industry body representing digital media organizations across India. It works to enhance trustworthy journalism, uphold ethical standards and support the sustainable growth of the digital news ecosystem.DNPA Conclave 2026 provides a platform for policymakers, media leaders and experts to discuss emerging trends, common challenges and future roadmap for digital media in India. Curated panel discussions and expert sessions will provide insights into building a resilient, purpose-driven media landscape in an era of rapid digital change.
