An anonymous philanthropist has donated Dh35 million to Edge of Life, a Ramadan initiative that aims to help five million children escape hunger. The campaign aims to raise at least Dh1 billion to fund sustainable projects that address child malnutrition around the world.
Ramadan initiative with global goals
The Edge of Life campaign was launched during the holy month of Ramadan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. It seeks to mobilize large-scale funding to support long-term solutions to childhood hunger, rather than short-term relief.The campaign targets at least Dh1 billion. Funds raised will be invested in sustainable projects aimed at preventing and treating child malnutrition in disadvantaged communities around the world.The initiative builds on the long-term humanitarian vision championed by Sheikh Mohammed bin Rashid Al Maktoum. Efforts to end hunger are seen as an ongoing moral imperative rather than a response to a temporary emergency.The event is carried out within the framework of the Mohammed bin Rashid Al Maktoum Global Initiative. It attracts participation from individuals, institutions and businesses, reflecting the UAE community’s culture of giving and its commitment to supporting humanitarian projects serving underserved populations around the world.
international partnerships
To ensure effective implementation, the event is organized in partnership with UNICEF, Save the Children, Children’s Investment Fund Foundation and Action Against Hunger. These organizations provide expertise and operational capabilities to create measurable impact on the ground.
The meaning behind “11.5”
The number 11.5 associated with this campaign refers to the mid-upper arm circumference measurement used to detect acute malnutrition in children aged six months to five years.According to World Health Organization guidelines, a measurement below 11.5 centimeters is one of the indicators used to diagnose severe acute malnutrition. The campaign highlights this figure to emphasize the urgency of early detection and intervention.The campaign continues to welcome donations through seven main channels.Contributions can be made through the official website www.edgeoflife.ae Or call the toll-free call center on 800 4999.Bank transfers in UAE dirhams can be made to active accounts at Emirates Islamic Bank using IBAN AE940340003708472909222.Donations can also be made by texting the word “LIFE” to du and e& numbers: 1034 to donate AED 10, 1035 to donate AED 50, 1036 to donate AED 100 and 1038 to donate AED 500.Other platforms include the DubaiNow app, YallaGive.com under the “Give” tab, and Jood at Jood.ae, Dubai’s community contribution platform.The campaign has received a huge amount of support and will continue to do so as it works towards its goal of protecting millions of children from hunger.
