At 19, Barron Trump quietly launched a surprising new business

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Barron Trump, the president’s youngest son Donald Trump, started his new career.

Donald Trump's son Barron Trump launches his new drink, startup Sollos Yerba Mate Inc (AP)
Donald Trump’s son Barron Trump launches his new drink, startup Sollos Yerba Mate Inc (AP)

At just 19 years old, Barron founded Sollos Yerba Mate Inc, a beverage company described as a “clean ingredient, functional lifestyle beverage brand.” The company focuses on yerba mate, a traditional South American beverage often referred to as the “drink of the gods.”

A new beverage company

According to Newsweek, Barron is now one of five directors, including Spencer Bernstein, Rodolfo Castillo, Stephen Hall and Valentino Gomez.

The company was registered in Florida and Delaware in January 2026. The company raised about $1 million from private investors, Newsweek reported, citing documents filed with the U.S. Securities and Exchange Commission. Its listed address is near Mar-a-Lago, in a private five-bedroom home in Palm Beach often referred to as the “Winter White House.”

Yerba mate is a traditional South American beverage made from the dried, chopped leaves of the yerba mate plant, a holly tree that grows in the forests of the region.

It is also known for its natural caffeine and is rich in vitamins and minerals. The drink is particularly popular in Argentina, Brazil, Paraguay and Uruguay, where it is often consumed as a daily energy supplement.

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Barron’s Previous Businesses

barron trump In September 2024, he started his first year at NYU and studied at the prestigious NYU Stern School of Business.

He has shown an interest in business for some time. In mid-2024, he started a real estate company, but it closed a few months later during his father’s second campaign for president.

In 2015, his mother Melania Trump said Barron grew up “wanting to be like his dad,” reflecting his early interest in business and leadership, The Irish Star reported.

Talking about my son’s growth and maturity, trump card Expressing his pride, “He’s a very talented kid, but he’s not a kid anymore… He’s doing great,” Trump said two years ago.

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