Kyle LoftisThe founder of 1320Video died on Tuesday night, according to the platform. “It is with great sadness that we announce that Kyle Loftis, founder of 1320Video, passed away last night. We are in shock,” the cast wrote when sharing the news.
Loftis is a well-known figure in internet motorsports media. he founded 1320 video 2003, focusing on underground racing and car culture with little public exposure.
Over the years, 1320Video has built a solid reputation and become the premier venue for drag racing, street racing and performance car enthusiasts. The channel eventually gained 4 million subscribers on YouTube.
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1320Video’s estimated earnings and net worth
1320Video makes thousands of dollars a month from YouTube alone, according to data compiled by analytics platform YouTubers.me. In recent months, the channel has projected monthly revenue of about $3,000 to more than $7,000, depending on ratings trends.
Industry tracking shows that 1320Video consistently makes money through ad revenue tied to millions of views. The channel monetizes its audience through multiple streamers:
1. YouTube ad revenue: Generated from millions of video views
2. Product sales: Branded clothing and accessories
3. Partners and Sponsorships: Owns automotive related brands and companies.
YouTubers.me 1320Video’s net worth is estimated to be between $578,000 and $3.47 million. However, according to some less reliable estimates, it could be as high as $2.7 million.
However, the exact net worth of the channel has not been confirmed yet.
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Loftis’ legacy for the brand
While precise net worth figures remain speculative, 1320Video is widely considered a high-value digital media brand in the automotive space. Local vehicle events, such as the Ice Cream Cruise in Omaha, Nebraska, are also hosted by Loftis and 1320 video.
In the wake of Loftis’ death, attention has clearly turned to his personal legacy through 1320Video and the channel’s future as a business. According to 2024 reports, his personal estimated net worth is approximately $4.5 million.
Loftis used his connections with major automakers through product placement and sponsored content to expand his reach. His affiliation gives him access to exclusive content and the ability to share his automotive expertise with a larger audience.
According to Loftis’ LinkedIn profile, he also worked as a sales engineering manager at PayPal and eBay for nearly a decade before fully transitioning to 1320Video in 2015.
