New Delhi: FanCode and Genius Sports owned by Dream11 have become the two bidders for the commercial rights of the game. indian premier league (ISL) and Confederation Cup’s 15+5 format was proposed earlier this month. Capri Sports, a subsidiary of Capri Global, is the only party interested in the rights to the Indian Women’s League (IWL) and IWL 2.After a long day in which tender documents were submitted to 14 ISL clubs for the first time and three bids were evaluated based on technical and financial aspects, all participants went back to the drawing board. Genius Sports, the official data source provider for the Premier League, English Championship and Scottish League, bid Rs 2,129 crore over 20 years. In addition to being a data provider, Genius Sports’ technology is used for real-time betting odds. This may become a hindrance later on as gambling is illegal in India.FanCode, meanwhile, has taken a more pragmatic approach, pledging Rs 36 crore per annum in 5% increments, totaling about Rs 1,190 crore, almost half of what Genius Sports offered. The AIFF and ISL clubs will reconvene in the coming days to carefully consider the tender documents and the specific details of the bid. One club that Timesofindia.com spoke to said the decision would take a few days.Capri Sports is the only contender for IWL and IWL 2, with bids amounting to Rs 150 crore over 20 years. GMR Sports, which participated in the pre-bid meeting, ultimately did not bid. It is understood that the entities behind several sports ventures, including IPL Delhi Capitals, had asked for more time, but the AIFF did not agree. The Indian Football Federation has postponed the bid deadline from March 20 to March 26. This is beyond the rights of the media as far as the tender is concerned. This will involve sponsorship, advertising, digital and data initiatives, merchandising and event-related commercial opportunities – creating a long-term agreement that underpins the complete commercial ecosystem for Indian club football.In the initial phase, AIFF introduced strict eligibility requirements: companies had to purchase a Request for Proposal (RFP) for Rs 2.5 lakh, and only these entities could submit bids.
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