Startup prints blurbs on giant cakes and sends them to VCs to get $5 million in investment

“Someone just came over and delivered a giant cake to our office as a promotion for their company,” co-founder Sheel Mohnot wrote on Twitter, adding, “This is definitely a way to attract attention! Who wants some cake?”

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He shared a photo cakehave eaten a little. Monote later replied that he couldn’t resist eating a piece of cake before clicking the picture.

The memo, which aims to raise $5 million, is broken into specialized sections detailing a startup’s business plan. It’s divided into sections like “What we’re building”, “How it works”, “What’s it for”, “Traction”, “Going to market” and finally the “Raising” section.

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Another commented: “This is a bold move, but cake always makes a meeting better.” A third added, “Yummy pitch.” A fourth wrote: “This is a very creative way to market the company. I think cake might work.”