Six people have been arrested after police raided a warehouse in Rotherham, South Yorkshire, where TikTok influencers were allegedly live-streaming sales of counterfeit clothing and trainers.
Police reportedly interrupted live broadcasts as the operation was underway, revealing how social media was used to promote counterfeit branded goods to large online audiences.
Tons of fake goods worth over £1m seized
According to the report, authorities seized between 26,000 and 26,800 items, with the total value of counterfeit goods estimated to be more than £1.1 million. The shipment included counterfeit branded trainers worth nearly £1 million and counterfeit socks worth more than £100,000.A further batch of clothing and footwear, worth around £1m, is also believed to have been stolen. The items seized reportedly filled four 18-ton trucks.
TikTok live broadcasts are used to promote fake goods
Investigators found influencers promoting counterfeit goods on livestreams, often claiming the goods were authentic. Some videos show creators standing next to stacks of what appear to be boxes of branded sneakers and socks, while assuring viewers of authenticity.The content is designed to drive quick sales directly through TikTok store-style functionality.
Commission scheme boosts counterfeit sales
The investigation also revealed a structured “commission cheat sheet” system in which influencers were reportedly paid higher amounts based on the number of items they successfully sold during their live broadcasts. This stimulates aggressive promotion of fake goods to maximize profits.
Police crackdown and ongoing investigation
The operation, led by the Metropolitan Police’s Police Intellectual Property Crime Unit, resulted in the arrest of six people under the Trade Marks Act 1994 on suspicion of distributing goods bearing a false trade mark. All suspects have been released on bail or are under investigation as the investigation continues.
Safety and illegal trade warnings
Detective Sergeant Jamie Kirk said the case highlighted how the sale of fake goods has moved from street markets to digital platforms and warned authorities would continue to take strict action.Officials also remind consumers that counterfeit products are often of lower quality and may pose safety risks, including hazardous materials and flammability issues.