Dubai News: Dh2.8 billion raised: Dubai Ruler Sheikh Mohammed’s ‘Edge of Life’ campaign exceeds target to fight child hunger | World News

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, announced that the Edge of Life campaign has exceeded its target by the end of 2019 Ramadan and was successful, raising over AED 2.822 billion. An estimated 44,208 donors, including individuals, businesses and prominent humanitarian and charitable organizations, have contributed to the campaign, which aims to free 5 million children from hunger.

“Edge of Life” event

His Highness Sheikh Mohammed bin Rashid Al Maktoum launched the campaign on February 13, 2026, with the aim of raising at least AED 1 billion to contribute to the global fight against child hunger. “As the holy month of Ramadan draws to a close, we conclude the ‘Edge of Life’ campaign, which aims to save 5 million children from hunger and prevent 30 million people from life-threatening malnutrition. The campaign has raised more than Dh2.8 billion thanks to the generosity of 44,000 donors. These include individuals, institutions, humanitarian organizations and major donors,” the ruler said in a statement. Led by the Mohammed Bin Rashid Al Maktoum Global Initiative (MBRGI), the campaign operates through seven simple channels such as the campaign website, call center, transfer via SMS to its official bank account, DubaiNow app, YallaGive.com and Dubai community contribution platform Jood.

secure the future

The event is organized in partnership with UNICEF, Save the Children, Children’s Investment Fund Foundation (CIFF) and Action Against Hunger. It received huge donations totaling Dh2.115 billion from partners and other organizations. MBRGI, UNICEF and the Children’s Investment Fund Foundation (CIFF) announced a major new partnership worth US$300 million as part of a joint effort to deliver the campaign. In addition, UNICEF will leverage a joint contribution of $100 million from MBRGI and CIFF and raise an additional $200 million to expand life-saving nutrition programs around the world.

UAE’s contribution to eradicating world hunger

Mohammed Al Gergawi, Secretary-General of MBRGI, said the event is a profound example of the UAE’s approach to promoting a culture of giving and its commitment to supporting humanitarian issues, especially child hunger.The event is an extension of the hugely successful Ramadan campaign previously launched by the Ruler of Dubai. These include the 10 Million Meals campaign launched in 2020, which donated more than 15.3 million meals, and the 100 Million Meals campaign launched in 2021, which distributed 220 million meals to 30 countries around the world. The 2022 “Billion Meals”, the 2023 “Billion Meal Donations”, the 2024 “Mothers Donate Campaign”, the 2025 “Fathers Donate Campaign” and other similar events will follow.